Boden fashion was founded in 1991 They originally launched with just 8 menswear products. They continued to expand over the next few years and in 1999, launched their UK website. Since 2002, Boden have opened a shop in Hangar Lane in London, a store in Walton-on-Thames and websites in Germany, Austria and the U.S. Their U.S. site now accounts for 30% of their sales. They employ over 800 staff and ship around 12,500 parcels per day from their warehouse in Leicester. Their latest addition is the “Jonnie b” teen range, launched in 2010.
They have a very entertaining about page, worth reading.
You can browse through the six main categories, Women’s, Mens, Mini Boden, Jonnie B, Clearance and Stuff & Nonsense. They have a limited edition section, tailoring, party and even a selection of knitwear for dogs, called mini knitwits! There’s also a fantastic Outfit maker for women, which lets you create your own outfit, on the online model. Not very useful if you happen to be twice her size but the novelty factor is there non the less. You’ll easily spend a good 20 minutes playing with this!
They pretty much cover all categories including maternity, party clothes and jewellery. It’s easy to navigate and has a clean uncluttered feel. You can sign up for their newsletter and they will send you the latest offers, news and sales.
Their Facebook page has over 60,000 fans and if you like the page, you are entered into a competition to win £250 account credit.
You can also grab some free credit by recommending a friend. For every friend you recommend, they will very generously credit your account with £2.50.
Click here for valid Boden Fashion discount vouchers
UK: Standard 3-5 working days, Premium 2 – 3 working days & Express delivery 1-2 working days.
International: up to 2 weeks
They have a standard Returns & Exchange Policy
How to pay?
Surprisingly, there isn’t any information about the methods of payment available until you actually have something in your shopping cart and go to the checkout. Then you are offered the option of paying by: Amex, mastercard, solo, maestro, visa and visa electron.
Make sure you check out the online community where you can read blogs and even write your own. You can enter monthly competitions, find and befriend other members and even upload your own photos and videos!